The problem
Tailgating reduces reaction time, raises stress and turns sudden braking into avoidable collisions. It is particularly dangerous at speed, in poor weather and around vulnerable road users.
A safer distance saves lives
End
Tailgating.
Driving too close turns ordinary braking into an emergency. Our campaign is here to make safe following distances impossible to ignore — one driver, one road and one sticker at a time.
Watch the campaign film Press play for sound
About us
Give people space to stop.
Started by Susan Clymer and Nick Barritt, End Tailgating is a public-awareness campaign focused on a simple behaviour change: leave enough room to react, brake and stop safely.
The campaign
We use bold road-safety branding, shareable stories, practical guidance and a visible rear-window sticker to remind drivers that a safe gap is part of safe driving.
Highway Code guidance
The gap matters.
Give yourself enough space to stop safely if the vehicle ahead slows or stops suddenly.
Source: The Highway Code, Rule 126 (GOV.UK). These are minimum gap guidelines for the conditions described; always leave enough space to stop safely.
Buy the sticker now
Put the message where drivers can see it.
A bold rear-window sticker that turns every journey into a road-safety reminder. Designed to be noticed without looking like another dull warning sign.
Sticker price: £9.90
Try the order process
Preview your sticker order and the bank-transfer payment steps using sample details.
Demo only. No money will be taken and no order will be placed. Delivery charges are still to be confirmed.
Preview checkout — £9.90